Google Search Console vs Google Analytics

Table Of Content


What is the tool and the purpose it serves?

Google Search Console vs Google Analytics: What’s the focus?

What can you measure in these two?

Google Search Console Vs Google Analytics: What’s the price?


Ever since eCommerce and web content has taken off, measurement of website traffic has become eminent. As marketers advanced, came in newer tools to measure and optimize web traffic, incorporate ‘Search Engine Optimization’ – SEO and improve the rankings on search results.


In this blog, we will cover too very important tools in today’s time that are resourceful in driving web traffic and SEO – Google Analytics and Google Search Console. If you are an active marketer, then you definitely must have come across many pieces on Google Analytics vs Google Search Console.


While the purpose between these two is more or less on website traffic and SEO, there is strong difference between google analytics and google search console. Here in this blog, we will explain through five key factors the difference between search console and google analytics.


Google Search Console vs Google Analytics


What is the tool and the purpose it serves?


Google Analytics


Google Analytics is a free tool by Google which is helpful in analysing your website traffic. Your website being the epicentre of your marketing campaigns, with Google Analytics you can very well analyse the success of your marketing campaigns, your page visits, audiences, clicks and much more.


Some of the important features of Google Analytics are Custom Reports, Flow Visualization, Goal Tracking, among the others.


Google Search Console


Google Search Console was formerly known as Google Webmaster. It’s a free service platform by Google that helps you optimise your website’s ranking. You can learn about the visitors to your website, how they found your website, which page they visited, impressions vs clicks through google webmaster. Google Search Console can also help you fix any errors on your webpages, sitemaps etc.


Some of the important features of Google Search Console are the Performance tab, Index Coverage and Speed Reports, etc.


Google Search Console vs Google Analytics: What’s the focus?


The focus area of Search console is SEO. It provides a detailed insight into Click-Through-Rates (CTR), the ranking of pages on the website, impressions and much more. You can also view data on external links or influencers that are linking back to your website.


The focus area of Google Analytics is your website as a whole. It basically helps you monitor your website customer behaviour, audience tracking, their demographics, conversions and its tracking, customer acquisitions, etc.


What can you measure in these two?


With Google Search Console you can measure: mobile usability, keyword queries, CTRs, internal as well external links, clicks and impressions, etc.


With Google Analytics you can measure: Visitor time on webpage, audience demographic, webpage performance, bounce rates, conversion tracking etc.


Google Search Console Vs Google Analytics: What’s the price?


While Google Search Console is free of cost and there’s no need for you to sign up, Google Analytics offers two versions. The versions are Analytics and Analytics 360. Analytics is free whereas Analytics 360 is paid, without a fixed price.


What is the difference between Google Analytics and Webmaster tools results?

Google Webmaster aka Google Search console generates results in the form of suggestions. The results of Google Analytics consist of graphical representation such as charts and graphs.


In a nutshell, you must understand and use both – Google Analytics and Google Search Console together for SEO and optimise your website traffic so that you get wholesome outcomes for your efforts and analysis. On Knowledge Kafe, you can find courses related to both these tools and upgrade your knowledge on them.



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