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Digital and Social Media Marketing is one of the most exciting careers in 2022. And not just 2022, this field is on the rise across the world and studies say it will grow more exponentially. Having the right skills to be a digital marketer is necessary, but this career is also about being creative and building your personal brand. A digital marketer may be expected to have more than one skill as the field in itself has many branches. SEO/SEM, Pay-Per-Click Advertising, Social Media Branding and Marketing, Brand Management and so much more. You don’t need to worry if you don’t have all of these skills at once. There are specialist roles that pay equally well so you master in any one and be at par with the other. Digital Marketing is one such field that’s not restricted to a particular industry, company or a geographical location. You can be a digital marketer from the UAE and work for the US. It would not be wrong to say that a Digital Marketer in one country is a digital marketer for the world. This has essentially happened because of global social platforms. A majority of the people in the world use the same search engine, are on the same digital media platforms and work around similar algorithms. This is a major advantage for aspiring digital marketers as it opens up a world full of opportunities for them. On the other side if digital marketers can work anywhere, one should note that there are various factors that come into play while being selected for a role. Let’s see them
Your work experiences
Being an in-demand digital media professional is much related to your work experience in the past. It just not depends on the number of years you spent in this field, but also the kind of projects you have handled.
Your own personal brand
While a digital marketing expert is expected to build brands for others, having a good personal brand helps in building connections that can fetch you the right opportunities.
Every employer looks for personnel that is skilled in almost every aspect. The more skills you have, the more likely are you to find good and challenging roles Every investment you make on upskilling yourself in digital marketing is going to give you unbound returns for your career. So investing in a good course will offer your great rewards. Browse through Knowledge Kafe’s courses on Digital and Social Marketing and take a step towards building a brighter career in this field.